MarcomCentral is a software as a service (SaaS) cloud based marketing platform that provides corporate enterprise clients and SMB’s with a complete Marketing Asset Management (MAM) solution that helps solve everyday challenges associated with brand compliance, rogue marketing and corporate asset dilemmas.
MarcomCentral provides easy to use online portals and integrated tools that enable the controlled customisation and personalisation of corporate assets from pre-approved content libraries and pre-populated men-driven forms. Corporate branded portals provide controlled access to all manner of corporate and marketing assets in print, non-print and digital format such as manuals, stationary, brochures, promotional materials, logos images etc. Online check-out options such as e-commerce, departmental billing codes or direct digital download allow users to access and order content when required fitting with todays “instant culture”. With MarcomCentral organisations can ensure that internal stakeholders, franchisees and distributors are only using the latest approved content and assets that they have been authorised to access. Variables like co-branding can also be controlled ensuring that items such as reseller logos are placed in the designated location. MarcomCentral’s advanced personalisation and customisation capabilities are enabled via its market leading variable data software and cloud based composition engine FusionPro (also available as a stand-alone desktop solution). Existing FusionPro customers can easily transition to a full MarcomCentral system utilising existing FusionPro templates within an online portal as variable catalogue items.